Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278289rbr-0011

Ref. m278289rbr-0011

Brand priceMSRP$58,000 USD

Typical listing$49,99514% below retailOne listing seen · last 90 days

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: 18 kt white gold
Movement: Bidirectional Automatic via Perpetual rotor

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Secondary market

What this reference trades for across 1 dealer, last 90 days, blended. Not a valuation.

One listing seen$49,99514% below retailRecently sold, seen October 2026

LiquidityRare1 listing in 90 days, 1 sold · almost never listed; this is what we have seen
Market positionBelow retailthe usual pre-owned discount · brand retail $58,000

This reference

278289RBR

1 listing

Against retail

Recently soldseen October 2026
$49,9951 listing

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

0 of this exact reference, 1 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.