Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278288rbr-0005

Ref. m278288rbr-0005

Brand priceMSRP$56,600 USD

What buyers pay$53,8755% below retailMedian of 5 sales, too few to call a market price · last 12 months

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: 18 kt yellow gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 2 dealers, last 12 months, blended. Not a valuation.

Sold for up to$53,8755% below retailmedian of 5 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 6 sales over 1 years (about 6 a year), 5 in the last 12 months. Only 1 sale the year before, too few to compare against.

LiquidityThin5 listings in 12 months, 5 sold · a handful of listings; read the range, not one number
Market positionAround retailhovers either side of the brand price · brand retail $56,600

This reference

278288RBR

this model in this metal · 5 listings

By how it is sold

Recently sold
$53,875-5% · 5 sales

Sales by when they happened

Last 3 months
$51,995-8% · 4 sales
3 to 12 months ago
$53,8751 sale
1 to 2 years ago
$59,8751 sale

6 completed sales since Oct 2025, all time, not only the 365-day window. 4 carry no sale date and count from the day we first saw them.

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

0 of this exact reference, 5 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.