Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278271-0005

Ref. m278271-0005

Brand priceMSRP$13,650 USD

What buyers pay$17,99532% above retailMedian of 10 sales, most between $15,495 and $19,545 · last 90 days

New, grey market$21,83060% above retail7 listings

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: Everose Rolesor - combination of Oystersteel and Everose gold
Movement: Bidirectional Automatic via Perpetual rotor

Explore at RolexExplore this price range Explore watches like this

Small watches Watches on a bracelet Dress watches

A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 6 dealers, last 90 days, blended. Not a valuation.

Sold for up to$17,99532% above retailMost sold between $15,495 and $19,545 · median of 10 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 12 sales, all within the last year. No sales the year before to compare against.

LiquidityModerateabout 7 listings a month, 10 sold · a steady trickle of listings; medians are indicative
Asking vs sold-4%asked $18,763 (5), sold $17,995 (10). Buyers get under the ask.
Market positionWell above retailhard to get at retail; the market pays a premium · brand retail $13,650

This reference

278271

all dials of this model · 22 listings

By how it is sold

New, grey market
$21,830+60% · 7 listings
Pre-owned with dealer warranty
$18,763+37% · 5 listings
Recently sold
$17,995+32% · 10 sales

Sales by when they happened

Last 3 months
$17,995+32% · 10 sales
3 to 12 months ago
$20,875–$21,8752 sales

12 completed sales since Jun 2026, all time, not only the 90-day window. 9 carry no sale date and count from the day we first saw them.

By dial colour

Pink
$19,195+41% · 6 listings
Silver
$18,995+39% · 6 listings
Diamond
$21,120+55% · 3 listings

Dial as the dealer described it.

By stated condition

New
$20,855+53% · 8 listings
Excellent
$18,763+37% · 4 listings
Pre-owned, ungraded
$17,995+32% · 10 listings

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

9 listings by the date they went up, 1 of them sold. 13 more have no listing date.

sold askingretail: dashed line beyond the scale, drawn at the edge

0 of this exact reference, 22 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Datejust 31 watch in Oystersteel and Everose gold on the Official Rolex Website. Model: m278271-0005

Collection: Datejust
Case size: 31 mm
Material: Everose Rolesor - combination of Oystersteel and Everose gold
Movement: Bidirectional Automatic via Perpetual rotor
Caliber: 2236, Manufacture Rolex
Power reserve: Approximately 55 hours
Water resistance: Waterproof to 100 metres / 330 feet
Strap / bracelet: Everose Rolesor - combination of Oystersteel and Everose gold
Crystal: Scratch-resistant sapphire, Cyclops lens over the date