Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278381rbr-0029

Ref. m278381rbr-0029

Brand priceMSRP$23,450 USD

Typical listing$28,86523% above retailMedian of 5 listings, too few to call a market price · last 90 days

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: Everose Rolesor - combination of Oystersteel and Everose gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 4 dealers, last 90 days, blended. Not a valuation.

Seen listed between$22,750 – $37,995midpoint 23% above retail5 listings, asking and sold pooled. Too few to call one number typical.

LiquidityThinabout 2 listings a month, 1 sold · a handful of listings; read the range, not one number
Market positionAbove retaildemand outruns supply · brand retail $23,450

This reference

278381RBR

all dials of this model · 5 listings

By how it is sold

New, grey market
$34,9801 listing
Certified pre-owned, authorized dealer
$37,9951 listing
Pre-owned with dealer warranty
$24,9001 listing
Pre-owned
$22,7501 listing
Recently sold
$23,4951 sale

Sales by when they happened

Last 3 months
$23,4951 sale
3 to 12 months ago
$27,8751 sale

2 completed sales since Nov 2025, all time, not only the 90-day window. 1 carry no sale date and count from the day we first saw them.

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

3 listings by the date they went up. 2 more have no listing date.

sold askingretail: dashed line

0 of this exact reference, 5 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Datejust 31 watch in Oystersteel and Everose gold on the Official Rolex Website. Model: m278381rbr-0029

Collection: Datejust
Case size: 31 mm
Material: Everose Rolesor - combination of Oystersteel and Everose gold
Movement: Bidirectional Automatic via Perpetual rotor
Caliber: 2236, Manufacture Rolex
Power reserve: Approximately 55 hours
Water resistance: Waterproof to 100 metres / 330 feet
Strap / bracelet: Everose Rolesor - combination of Oystersteel and Everose gold
Crystal: Scratch-resistant sapphire, Cyclops lens over the date