Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278274-0025

Ref. m278274-0025

Brand priceMSRP$11,000 USD

Typical listing$11,000at retailOne listing seen · last 90 days

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: White Rolesor - combination of Oystersteel and white gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 2 dealers, last 90 days, blended. Not a valuation.

Two listings seen$11,000 · $19,950at retailNew at a dealer, seen October 2026 · Certified pre-owned, authorized dealer, seen October 2026

LiquidityRare2 listings in 90 days · almost never listed; this is what we have seen
Market positionAround retailhovers either side of the brand price · brand retail $11,000

This reference

278274

2 listings

Against retail

New at a dealerseen October 2026
$11,0001 listing
Certified pre-owned, authorized dealerseen October 2026
$19,9501 listing

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

2 of this exact reference, 0 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.