Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278344rbr-0005

Ref. m278344rbr-0005

Brand priceMSRP$15,500 USD

What sellers ask$17,75015% above retailMedian of 4 listings, too few to call a market price · last 90 days

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: White Rolesor - combination of Oystersteel and white gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 2 dealers, last 90 days, blended. Not a valuation.

What sellers ask, certified pre-owned, authorized dealer$17,75015% above retailmedian of 4 listings

LiquidityThinabout 2 listings a month · a handful of listings; read the range, not one number
Market positionAbove retaildemand outruns supply · brand retail $15,500

This reference

278344RBR

all dials of this model · 5 listings

By how it is sold

Certified pre-owned, authorized dealer
$17,750+15% · 4 listings
Pre-owned with dealer warranty
$16,0951 listing

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

0 of this exact reference, 5 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.