Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278384rbr-0017

Ref. m278384rbr-0017

Brand priceMSRP$17,150 USD

What buyers pay$22,49531% above retailMedian of 7 sales, too few to call a market price · last 90 days

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: White Rolesor - combination of Oystersteel and white gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 6 dealers, last 90 days, blended. Not a valuation.

What buyers paid$22,49531% above retailmedian of 7 sales

Last sale this month. 8 sales, all within the last year. No sales the year before to compare against.

LiquidityModerateabout 3 listings a month, 7 sold · a steady trickle of listings; medians are indicative
Asking vs sold-8%asked $24,400 (3), sold $22,495 (7). Buyers get under the ask.
Market positionWell above retailhard to get at retail; the market pays a premium · brand retail $17,150

This reference

278384RBR

all dials of this model · 10 listings

By how it is sold

Certified pre-owned, authorized dealer
$25,4501 listing
Pre-owned with dealer warranty
$21,0401 listing
Pre-owned
$24,4001 listing
Recently sold
$22,495+31% · 7 sales

Sales by when they happened

Last 3 months
$22,495+31% · 7 sales
3 to 12 months ago
$24,8751 sale

8 completed sales since Dec 2025, all time, not only the 90-day window. 6 carry no sale date and count from the day we first saw them.

By stated condition

Excellent
$18,575+8% · 3 listings
Pre-owned, ungraded
$22,495+31% · 7 listings

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

0 of this exact reference, 10 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.