Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278384rbr-0036

Ref. m278384rbr-0036

Brand priceMSRP$19,450 USD

What buyers pay$22,49516% above retailMedian of 7 sales, too few to call a market price · last 90 days

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: White Rolesor - combination of Oystersteel and white gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 7 dealers, last 90 days, blended. Not a valuation.

What buyers paid$22,49516% above retailmedian of 7 sales

Last sale this month. 7 sales, all within the last year. No sales the year before to compare against.

LiquidityModerateabout 4 listings a month, 7 sold · a steady trickle of listings; medians are indicative
Asking vs sold-8%asked $24,400 (3), sold $22,495 (7). Buyers get under the ask.
Market positionAbove retaildemand outruns supply · brand retail $19,450

This reference

278384RBR

all dials of this model · 11 listings

By how it is sold

New at a dealer
$19,4501 listing
Certified pre-owned, authorized dealer
$25,4501 listing
Pre-owned with dealer warranty
$21,0401 listing
Pre-owned
$24,4001 listing
Recently sold
$22,495+16% · 7 sales

By stated condition

Excellent
$18,575-4% · 3 listings
Pre-owned, ungraded
$22,495+16% · 7 listings

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

3 listings by the date they went up, 1 of them sold. 8 more have no listing date.

sold askingretail: dashed line

1 of this exact reference, 10 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.