Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278243-0017

Ref. m278243-0017

Brand priceMSRP$14,750 USD

Typical listing$18,97529% above retailOne listing seen · last 12 months

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 1 dealer, last 12 months, blended. Not a valuation.

Two listings seen$18,975 · $15,67529% above retailNew, grey market, seen November 2026 · Recently sold, seen October 2026

LiquidityRare2 listings in 12 months, 1 sold · almost never listed; this is what we have seen
Market positionWell above retailhard to get at retail; the market pays a premium · brand retail $14,750

This reference

278243

2 listings

Against retail

New, grey marketseen November 2026
$18,9751 listing
Recently soldseen October 2026
$15,6751 listing

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

0 of this exact reference, 2 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Datejust 31 watch in Oystersteel and yellow gold on the Official Rolex Website. Model: m278243-0017

Collection: Datejust
Case size: 31 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor
Caliber: 2236, Manufacture Rolex
Power reserve: Approximately 55 hours
Water resistance: Waterproof to 100 metres / 330 feet
Strap / bracelet: Yellow Rolesor - combination of Oystersteel and yellow gold
Crystal: Scratch-resistant sapphire, Cyclops lens over the date