Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278243-0020

Ref. m278243-0020

Brand priceMSRP$15,900 USD

What buyers pay$18,37516% above retailMedian of 5 sales, too few to call a market price · last 12 months

This model, all current variants. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 2 dealers, last 12 months, blended. Not a valuation.

Sold for up to$18,37516% above retailmedian of 5 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale in Jul 2026. 5 sales, all within the last year. No sales the year before to compare against.

LiquidityThin7 listings in 12 months, 5 sold · a handful of listings; read the range, not one number
Market positionAbove retaildemand outruns supply · brand retail $15,900

This reference

278243

all dials of this model · 7 listings

By how it is sold

New at a dealer
$15,9001 listing
New, grey market
$18,9751 listing
Recently sold
$18,375+16% · 5 sales

By stated condition

New
$18,875+19% · 3 listings
Excellent
$17,025+7% · 4 listings

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

7 listings by the date they went up, 5 of them sold.

sold asking 12-month rolling median of listingsretail: dashed line

1 of this exact reference, 6 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Datejust 31 watch in Oystersteel and yellow gold on the Official Rolex Website. Model: m278243-0020

Collection: Datejust
Case size: 31 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor
Caliber: 2236, Manufacture Rolex
Power reserve: Approximately 55 hours
Water resistance: Waterproof to 100 metres / 330 feet
Strap / bracelet: Yellow Rolesor - combination of Oystersteel and yellow gold
Crystal: Scratch-resistant sapphire, Cyclops lens over the date