Datejust 31

Name: Rolex Datejust 31
Brand: Rolex
SKU: m278273-0020

Ref. m278273-0020

Brand priceMSRP$16,000 USD

What buyers pay$18,24514% above retailMedian of 14 sales, most between $14,620 and $18,995 · last 90 days

Pre-owned with dealer warranty$18,89518% above retail4 listings

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 31 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 4 dealers, last 90 days, blended. Not a valuation.

Sold for up to$18,24514% above retailMost sold between $14,620 and $18,995 · median of 14 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 15 sales over 3.4 years (about 4 a year), 14 in the last 12 months. No sales the year before to compare against.

LiquidityModerateabout 7 listings a month, 14 sold · a steady trickle of listings; medians are indicative
Asking vs sold-5%asked $19,295 (5), sold $18,245 (14). Buyers get under the ask.
Market positionAbove retaildemand outruns supply · brand retail $16,000

This reference

278273

this model in this metal · 21 listings

By how it is sold

New at a dealer
$16,000–$16,0002 listings
Certified pre-owned, authorized dealer
$19,5001 listing
Pre-owned with dealer warranty
$18,895+18% · 4 listings
Recently sold
$18,245+14% · 14 sales

Sales by when they happened

Last 3 months
$18,245+14% · 14 sales
Over 2 years ago
$10,0801 sale

15 completed sales since Jun 2023, all time, not only the 90-day window. 14 carry no sale date and count from the day we first saw them.

By dial colour

Champagne
$17,995+12% · 5 listings
Silver
$18,995+19% · 4 listings
Grey
$15,415-4% · 3 listings
Diamond
$17,995+12% · 3 listings

Dial as the dealer described it.

Box and papers

Box and papers
$18,495+16% · 16 listings
Watch only
$15,4151 listing

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

2 of this exact reference, 19 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Datejust 31 watch in Oystersteel and yellow gold on the Official Rolex Website. Model: m278273-0020

Collection: Datejust
Case size: 31 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor
Caliber: 2236, Manufacture Rolex
Power reserve: Approximately 55 hours
Water resistance: Waterproof to 100 metres / 330 feet
Strap / bracelet: Yellow Rolesor - combination of Oystersteel and yellow gold
Crystal: Scratch-resistant sapphire, Cyclops lens over the date