Day-Date 36

Name: Rolex Day-Date 36
Brand: Rolex
SKU: m128396tbr-0003

Ref. m128396tbr-0003

Brand priceMSRP$102,750 USD

Typical listing$110,0007% above retailMedian of 5 listings, too few to call a market price · last 12 months

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 36 mm
Material: Platinum
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 4 dealers, last 12 months, blended. Not a valuation.

Seen listed between$94,995 – $128,875midpoint 7% above retail5 listings, asking and sold pooled. Too few to call one number typical.

LiquidityThin5 listings in 12 months, 2 sold · a handful of listings; read the range, not one number
Market positionAbove retaildemand outruns supply · brand retail $102,750

This reference

128396TBR

this model in this metal · 5 listings

By how it is sold

New at a dealer
$102,7501 listing
New, grey market
$95,000–$128,8752 listings
Pre-owned
$125,0001 listing
Recently sold
$94,9951 sale

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

4 listings by the date they went up, 1 of them sold. 1 more have no listing date.

sold askingretail: dashed line

1 of this exact reference, 4 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.