Day-Date 40

Name: Rolex Day-Date 40
Brand: Rolex
SKU: m228235-0004

Ref. m228235-0004

Brand priceMSRP$58,950 USD

What buyers pay$52,99510% below retailMedian of 21 sales, most between $49,995 and $56,875 · last 90 days

Excellent$56,8754% below retail3 sales
Pre-owned, ungraded$49,99515% below retail17 sales

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 40 mm
Material: 18 kt Everose gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 9 dealers, last 90 days, blended. Not a valuation.

Sold for up to$52,99510% below retailMost sold between $49,995 and $56,875 · median of 21 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 37 sales over 4 years (about 9 a year), 32 in the last 12 months. Only 1 sale the year before, too few to compare against.

LiquidityDeepabout 14 listings a month, 21 sold · trades constantly; the figures here are solid
Asking vs sold-11%asked $59,600 (15), sold $52,995 (21). Buyers get under the ask.
Market positionBelow retailthe usual pre-owned discount · brand retail $58,950

This reference

228235

this model in this metal · 42 listings

By how it is sold

New, grey market
$66,900+13% · 6 listings
Certified pre-owned, authorized dealer
$63,000+7% · 3 listings
Pre-owned with dealer warranty
$56,875-4% · 8 listings
Pre-owned
$59,600+1% · 4 listings
Recently sold
$52,995-10% · 21 sales

Sales by when they happened

Last 3 months
$52,245-11% · 20 sales
3 to 12 months ago
$55,375-6% · 12 sales
1 to 2 years ago
$53,8751 sale
Over 2 years ago
$51,465-13% · 4 sales

37 completed sales since Oct 2022, all time, not only the 90-day window. 17 carry no sale date and count from the day we first saw them.

By dial colour

Green
$56,875-4% · 14 listings
Brown
$54,875-7% · 9 listings
Grey
$66,375+13% · 4 listings
Pink
$51,495-13% · 4 listings
Diamond
$63,300+7% · 4 listings

Dial as the dealer described it.

By stated condition

New
$66,900+13% · 9 listings
Excellent
$56,875-4% · 8 listings
Very good
$58,135-1% · 4 listings
Pre-owned, ungraded
$49,995-15% · 21 listings

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

18 listings by the date they went up, 4 of them sold. 24 more have no listing date.

sold asking 12-month rolling median of listingsretail: dashed line

1 of this exact reference, 41 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.