Day-Date 40

Name: Rolex Day-Date 40
Brand: Rolex
SKU: m228348rbr-0040

Ref. m228348rbr-0040

Brand priceMSRP$73,100 USD

What buyers pay$60,99517% below retailMedian of 8 sales, too few to call a market price, most between $59,270 and $65,095 · last 90 days

New, grey market$89,90023% above retail5 listings

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 40 mm
Material: 18 kt yellow gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 4 dealers, last 90 days, blended. Not a valuation.

Sold for up to$60,99517% below retailMost sold between $59,270 and $65,095 · median of 8 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 8 sales, all within the last year. No sales the year before to compare against.

LiquidityModerateabout 6 listings a month, 8 sold · a steady trickle of listings; medians are indicative
Asking vs sold-15%asked $71,450 (4), sold $60,995 (8). Buyers get under the ask.
Market positionBelow retailthe usual pre-owned discount · brand retail $73,100

This reference

228348RBR

this model in this metal · 17 listings

By how it is sold

New, grey market
$89,900+23% · 5 listings
Certified pre-owned, authorized dealer
$73,4501 listing
Pre-owned with dealer warranty
$66,925–$71,9952 listings
Pre-owned
$71,4501 listing
Recently sold
$60,995-17% · 8 sales

By dial colour

Champagne
$59,995-18% · 5 listings
Black
$71,995-2% · 4 listings
Diamond
$80,723+10% · 4 listings
Green
$82,500+13% · 3 listings

Dial as the dealer described it.

Box and papers

Box and papers
$73,450+0% · 16 listings
Watch only
$66,9251 listing

By stated condition

New
$89,900+23% · 5 listings
Pre-owned, ungraded
$62,895-14% · 10 listings

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

6 listings by the date they went up. 11 more have no listing date.

sold askingretail: dashed line

0 of this exact reference, 17 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.