Day-Date 40

Name: Rolex Day-Date 40
Brand: Rolex
SKU: m228396tbr-0002

Ref. m228396tbr-0002

Brand priceMSRP$126,450 USD

What sellers ask$151,00019% above retailMedian of 4 listings, too few to call a market price · last 90 days

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 40 mm
Material: Platinum
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 3 dealers, last 90 days, blended. Not a valuation.

What sellers ask, new, grey market$151,00019% above retailmedian of 4 listings

Last sale this month. 4 sales over 3 years (about 1 a year), 1 in the last 12 months. Too few recent sales to call a direction.

LiquidityThinabout 3 listings a month, 1 sold · a handful of listings; read the range, not one number
Market positionAbove retaildemand outruns supply · brand retail $126,450

This reference

228396TBR

this model in this metal · 8 listings

By how it is sold

New at a dealer
$126,4501 listing
New, grey market
$151,000+19% · 4 listings
Pre-owned
$108,400–$128,5002 listings
Recently sold
$117,9951 sale

Sales by when they happened

Last 3 months
$117,9951 sale
Over 2 years ago
$155,468+23% · 3 sales

4 completed sales since Nov 2023, all time, not only the 90-day window. 1 carry no sale date and count from the day we first saw them.

By dial colour

Diamond
$117,995-7% · 3 listings
Blue
$129,500+2% · 3 listings

Dial as the dealer described it.

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

6 listings by the date they went up. 2 more have no listing date.

sold askingretail: dashed line

1 of this exact reference, 7 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.