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Lady-Datejust

Ref. m279171-0027

Brand priceMSRP$16,050 USD
What buyers pay$13,79514% below retailMedian of 8 sales, too few to call a market price, most between $12,895 and $16,120 · last 90 days
  • Certified pre-owned, authorized dealer$17,95012% above retail3 listings

This model in the same metal. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size
28 mm
Material
Everose Rolesor - combination of Oystersteel and Everose gold
Movement
Bidirectional Automatic via Perpetual rotor

A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 3 dealers, last 90 days, blended. Not a valuation.

Sold for up to$13,79514% below retailMost sold between $12,895 and $16,120 · median of 8 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 8 sales, all within the last year. No sales the year before to compare against.

  • LiquidityModerateabout 4 listings a month, 8 sold · a steady trickle of listings; medians are indicative
  • Asking vs sold-23%asked $17,950 (3), sold $13,795 (8). Buyers get under the ask.
  • Market positionBelow retailthe usual pre-owned discount · brand retail $16,050
This reference

279171

this model in this metal · 11 listings

By how it is sold

  1. Certified pre-owned, authorized dealer
    $17,950+12% · 3 listings
  2. Recently sold
    $13,795-14% · 8 sales

Box and papers

  1. Box and papers
    $13,995-13% · 7 listings
  2. Watch only
    $12,9951 listing

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it.

Listings over time

3 listings by the date they went up. 8 more have no listing date.

$16K$17K$18K$19K$20KJun 2026JulAugSepOctNovRetail $16,050
sold askingretail: dashed line

0 of this exact reference, 11 of the same model. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Lady-Datejust watch in Oystersteel and Everose gold on the Official Rolex Website. Model:m279171-0027

Collection
Datejust
Case size
28 mm
Material
Everose Rolesor - combination of Oystersteel and Everose gold
Movement
Bidirectional Automatic via Perpetual rotor
Caliber
2236, Manufacture Rolex
Power reserve
Approximately 55 hours
Water resistance
Waterproof to 100 metres / 330 feet
Strap / bracelet
Everose Rolesor - combination of Oystersteel and Everose gold
Crystal
Scratch-resistant sapphire, Cyclops lens over the date

See the watch on your screen

A photographic size estimate. Image angle and background can affect the result; use the dimension guide above for the listed measurement.

Price history

Recorded brand-listed prices in USD. This is not a resale valuation.

3 observations · Jun 18, 26 to Oct 23, 26 · UTC

Lines connect observations. The exact date of a price change may fall between them.

View recorded prices (3)
Observed brand-listed prices in USD
Observed datePrice · USD
Jun 18, 26$16,050 USD
Jul 7, 26$16,050 USD
Oct 23, 26$16,050 USD

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