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Rolex

Lady-Datejust

Name: Rolex Lady-Datejust
Brand: Rolex
SKU: m279173-0004

Ref. m279173-0004

Brand priceMSRP$15,100 USD

What buyers pay$13,49511% below retailMedian of 18 sales, most between $12,120 and $15,970 · last 90 days

Pre-owned with dealer warranty$17,59517% above retail3 listings

This model in the same metal; earlier references (69173, 79173, …) are kept apart. Pre-owned and grey-market dealers, blended. Not a valuation. More market data ↓

Case size: 28 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor

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A reference for your research. Confirm price and availability with the brand.

Secondary market

What this reference trades for across 2 dealers, last 90 days, blended. Not a valuation.

Sold for up to$13,49511% below retailMost sold between $12,120 and $15,970 · median of 18 sales. A dealer's sold price is its last listed price: the most the piece sold for, often less.

Last sale this month. 19 sales over 3.9 years (about 5 a year), 18 in the last 12 months. No sales the year before to compare against.

LiquidityModerateabout 7 listings a month, 18 sold · a steady trickle of listings; medians are indicative
Asking vs sold-23%asked $17,595 (3), sold $13,495 (18). Buyers get under the ask.
Market positionBelow retailthe usual pre-owned discount · brand retail $15,100

This reference

279173

2016–now · two-tone · this model in this metal · 21 listings

By how it is sold

Pre-owned with dealer warranty
$17,595+17% · 3 listings
Recently sold
$13,495-11% · 18 sales

Sales by when they happened

Last 3 months
$13,495-11% · 18 sales
Over 2 years ago
$7,4811 sale

19 completed sales since Nov 2022, all time, not only the 90-day window. 18 carry no sale date and count from the day we first saw them.

By dial colour

Champagne
$13,495-11% · 11 listings
Silver
$14,245-6% · 6 listings

Dial as the dealer described it.

Box and papers

Box and papers
$13,495-11% · 19 listings
Watch only
$11,995–$16,2952 listings

Previous reference

179173

2005–2016 · two-tone · 87 listings

Trades 33% below the 279173 · $8,995 against $13,495, recently sold (63 vs 18)

By how it is sold

Certified pre-owned, authorized dealer
$13,500-11% · 12 listings
Pre-owned with dealer warranty
$7,350-51% · 12 listings
Recently sold
$8,995-40% · 63 sales

By dial colour

Champagne
$8,995-40% · 22 listings
White
$8,795-42% · 14 listings
Diamond
$8,995-40% · 13 listings
Silver
$10,495-30% · 11 listings
Mother of pearl
$9,995-34% · 5 listings
Black
$8,995-40% · 5 listings
Grey
$8,995-40% · 3 listings
Gold
$13,500-11% · 3 listings

Dial as the dealer described it.

Earlier reference

79173

1999–2005 · two-tone · 260 listings

Trades 63% below the 279173 · $4,995 against $13,495, recently sold (215 vs 18)

By how it is sold

Pre-owned with dealer warranty
$4,888-68% · 44 listings
Pre-owned
$7,9951 listing
Recently sold
$4,995-67% · 215 sales

By dial colour

Champagne
$5,195-66% · 72 listings
White
$4,875-68% · 53 listings
Diamond
$4,895-68% · 49 listings
Silver
$5,795-62% · 31 listings
Blue
$6,895-54% · 16 listings
Black
$6,995-54% · 13 listings
Grey
$5,495-64% · 11 listings
Mother of pearl
$5,375-64% · 5 listings

Dial as the dealer described it.

Earlier reference

69173

1983–1999 · two-tone · 401 listings

Trades 57% below the 279173 · $5,795 against $13,495, recently sold (297 vs 18)

By how it is sold

New at a dealer
$3,900–$4,2002 listings
Certified pre-owned, authorized dealer
$8,050-47% · 6 listings
Pre-owned with dealer warranty
$4,000-74% · 94 listings
Pre-owned
$5,995–$6,1952 listings
Recently sold
$5,795-62% · 297 sales

By dial colour

Champagne
$5,895-61% · 214 listings
White
$5,195-66% · 40 listings
Black
$5,995-60% · 38 listings
Silver
$5,995-60% · 31 listings
Blue
$4,995-67% · 21 listings
Diamond
$4,695-69% · 15 listings
Grey
$6,395-58% · 6 listings
Gold
$5,199-66% · 4 listings

Dial as the dealer described it.

Each dot is one listing on the price line; the dashed line is the brand's price. The orange tick is the median, the band the middle half. Hover a dot for the listing behind it. Each reference is a different watch: earlier ones are shown for context and never price this one.

0 of this exact reference, 21 of the same model, and 748 of predecessor references mapped to it (69173 ×401, 79173 ×260, 179173 ×87). Line: 69173 > 79173 > 179173 > 279173. Asking prices unless marked sold; a dealer's sold price is its last listed price before the piece sold: the most it sold for, often less. Only marketplace sales (eBay) are the transaction itself.

A closer look

Discover the Lady-Datejust watch in Oystersteel and yellow gold on the Official Rolex Website. Model:m279173-0004

Collection: Datejust
Case size: 28 mm
Material: Yellow Rolesor - combination of Oystersteel and yellow gold
Movement: Bidirectional Automatic via Perpetual rotor
Caliber: 2236, Manufacture Rolex
Power reserve: Approximately 55 hours
Water resistance: Waterproof to 100 metres / 330 feet
Strap / bracelet: Yellow Rolesor - combination of Oystersteel and yellow gold
Crystal: Scratch-resistant sapphire, Cyclops lens over the date