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Alternatives to Rolex Oyster Perpetual 31, with the reasons they match.

Prices within 35% of this piece, with at least one matching specification. Case size, strap, dial color and watch type guide the order when known. One reference per brand appears before repeat brands.

Tudor logo
Tudor Royal
30 mm · Automatic

Similar price · 30 mm case

Ref. m2830a1a3-0001
Brand price$6,250 USD
Chopard logo
Chopard Happy Sport
30 mm · 18K ethical rose gold and stainless steel

Similar price · 30 mm case

Ref. 278590-6015
Brand price$6,100 USD
TAG Heuer logo
TAG Heuer Link
32 mm · Quartz

Similar price · 32 mm case

Ref. WBC131G.BA0649
Brand price$6,050 USD
Grand Seiko logo
Grand Seiko STGK031
30.0 mm · Automatic

Similar price · 30 mm case

Ref. STGK031
Brand price$6,600 USD
IWC logo
IWC Portofino Automatic 34
34 mm · Automatic

Similar price · 34 mm case

Ref. IW357413
3.1% higher than in Jun 2026+$200 · Jun 18, 2026 – Oct 23, 2026
Brand price$6,700 USD
TAG Heuer logo
TAG Heuer Link
32 mm · Quartz

Similar price · 32 mm case

Ref. WBC1316.BA0600
Brand price$5,800 USD
Grand Seiko logo
Grand Seiko STGF385
28.9 mm · Quartz

Similar price · 28.9 mm case

Ref. STGF385
Brand price$6,100 USD
Longines logo
Longines DOLCEVITA
32 mm · Quartz

Similar price · 32 mm case

Ref. L5.255.8.71.0
Brand price$5,650 USD
IWC logo
IWC Portofino Automatic 34
34 mm · Automatic

Similar price · 34 mm case

Ref. IW357411
3.6% higher than in Jun 2026+$200 · Jun 18, 2026 – Oct 23, 2026
Brand price$5,700 USD