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Alternatives to Rolex Oyster Perpetual 28, with the reasons they match.

Prices within 35% of this piece, with at least one matching specification. Case size, strap, dial color and watch type guide the order when known. One reference per brand appears before repeat brands.

Grand Seiko logo
Grand Seiko STGK023
27.8 mm · Automatic

Similar price · 27.8 mm case

Ref. STGK023
Brand price$6,200 USD
Tudor logo
Tudor Royal
30 mm · Automatic

Similar price · 30 mm case

Ref. m2830a1a3-0001
Brand price$6,250 USD
Chopard logo
Chopard Happy Sport
30 mm · 18K ethical rose gold and stainless steel

Similar price · 30 mm case

Ref. 278590-6015
Brand price$6,100 USD
Rado logo
Rado Anatom
27.5 mm · Automatic

Similar price · 27.5 mm case

Ref. R10263702
Brand price$5,500 USD
Grand Seiko logo
Grand Seiko STGK007
27.8 mm · Automatic

Similar price · 27.8 mm case

Ref. STGK007
Brand price$6,200 USD
TAG Heuer logo
TAG Heuer Aquaracer
27 mm · Quartz

Similar price · 27 mm case

Ref. WBD1423.BB0321
Brand price$6,000 USD
Tudor logo
Tudor 1926
28 mm · Automatic

Similar price · 28 mm case

Ref. m91351-0002
Brand price$5,050 USD
Rado logo
Rado Anatom
27.5 mm · Automatic

Similar price · 27.5 mm case

Ref. R10261712
Brand price$5,500 USD
Grand Seiko logo
Grand Seiko STGF385
28.9 mm · Quartz

Similar price · 28.9 mm case

Ref. STGF385
Brand price$6,100 USD