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Alternatives to Tudor Black Bay One 39 S&G, with the reasons they match.

Prices within 35% of this piece, with at least one matching specification. Case size, strap, dial color and watch type guide the order when known. One reference per brand appears before repeat brands.

IWC logo
IWC Aquatimer Automatic
42 mm · Automatic

Similar price · 42 mm case · Both on bracelets

Ref. IW328803
3.8% higher than in Jun 2026+$300 · Jun 18, 2026 – Oct 23, 2026
Brand price$8,100 USD
Norqain
Norqain Wild ONE Skeleton Limited Edition
39MM · NORQAIN 4K Manufacture Calibre

Similar price · 39 mm case

Ref. N3001.26T01.B01.R03
5.7% lower than in Oct 2026−$440 · Oct 23, 2026 – Nov 7, 2026
Brand price$7,250 USD
TAG Heuer logo
TAG Heuer Carrera
39 mm · Automatic

Similar price · 39 mm case

Ref. CBS2210.FC6534
Brand price$7,250 USD
Grand Seiko logo
Grand Seiko SBGH295
40.0 mm · Automatic

Similar price · 40 mm case

Ref. SBGH295
Brand price$7,300 USD
Panerai logo
Panerai Luminor Due
38 mm · Automatic

Similar price · 38 mm case

Ref. PAM01552
Brand price$7,400 USD
Oris logo
Oris Aquis Pro 4000m
49.5 mm · Automatic

Similar price · Dive watches

Ref. 01-400-7777-7155-Set
Brand price$6,900 USD
Longines logo
Longines DOLCEVITA
37 mm · Quartz

Similar price · 37 mm case

Ref. L5.512.6.71.0
Brand price$7,250 USD
Ulysse Nardin logo
Ulysse Nardin Diver 42mm
Ø 42 mm · Stainless steel

Similar price · 42 mm case · Dive watches

Ref. 8163-175/93
Brand price$8,900 USD
Chopard logo
Chopard IMPERIALE
36 mm · 18K ethical rose gold and stainless steel

Similar price · 36 mm case

Ref. 388532-6006
Brand price$7,310 USD