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Alternatives to Rolex Yacht-Master 37, with the reasons they match.

Prices within 35% of this piece, with at least one matching specification. Case size, strap, dial color and watch type guide the order when known. One reference per brand appears before repeat brands.

IWC logo
IWC Portofino Automatic 37
37 mm · Automatic

Similar price · 37 mm case

Ref. IW658601
3.4% higher than in Jun 2026+$400 · Jun 18, 2026 – Oct 23, 2026
Brand price$12,100 USD
Grand Seiko logo
Grand Seiko SLGB003
37.0 mm · Spring Drive

Similar price · 37 mm case

Ref. SLGB003
Brand price$11,400 USD
Chopard logo
Chopard Happy Sport
36 mm · Stainless Steel

Similar price · 36 mm case

Ref. 278559-3025
Brand price$12,100 USD
Longines logo
Longines DOLCEVITA
37 mm · Quartz

Similar price · 37 mm case

Ref. L5.512.7.71.0
Brand price$10,250 USD
Bell & Ross logo
Bell & Ross BR-05 Diamond
40 mm · Automatic

Similar price · 40 mm case

Ref. BR05A-BL-STFLD/SST
3.4% higher than in Jun 2026+$400 · Jun 18, 2026 – Oct 23, 2026
Brand price$12,200 USD
IWC logo
IWC Portofino Automatic 37
37 mm · Automatic

Similar price · 37 mm case

Ref. IW658602
3.4% higher than in Jun 2026+$400 · Jun 18, 2026 – Oct 23, 2026
Brand price$12,100 USD